An Age of “Micro Marketing” offers some interesting insights into trends related to American consumers. As I have written about related to the entertainment industry, mass marketing based on broad demographic categories is no longer the dominant strategy for reaching American consumers.
We are a country of “micro markets.” This plays right into the hands of entrepreneurs as micro marketing is what we do best. We love finding niches and giving them what they need. There are many factors that have helped to create today’s entrepreneurial economy, and this shift in American consumers is clearly among the most important forces at work.