Dr Jeff Cornwall

My new textbook titled Bootstrapping is now available for pre-orders.  What started out as a single chapter in our book Entrepreneurial Financial Management (second edition of this textbook is due out this spring), grew into a full book that is part of the new entrepreneurship series from Pearson/Prentice-Hall.

 

 

The contents:

PART I THE ART OF BOOTSTRAPPING

Chapter 1 Introduction to Bootstrapping

Chapter 2 The Essentials of Bootstrapping

 

PART II BOOTSTRAPPING TECHNIQUES

Chapter 3 Bootstrapping Key Fixed Costs: Overhead and Capital Purchases

Chapter 4 Staffing and Human Resource Bootstrapping

Chapter 5 Bootstrapping Through Efficient Processes

Chapter 6 Bootstrap Marketing: The Start-Up Venture

Chapter 7 Bootstrap Marketing: The Growing Venture5

 

PART III MANAGING A BOOTSTRAPPED BUSINESS

Chapter 8 Start-Up Financing and Day-to-Day Cash Flow Management in a Bootstrapped Business

Chapter 9 Creating and Sustaining a Bootstrap Culture

 

Here is a blurb from the publisher:

 

With a focus on practical techniques, entrepreneurs learn how to stretch resources and thrive on lean budgets. The text focuses on bootstrapping techniques for a variety of ventures-from small, family-owned businesses to high-growth upstarts.  While this book treats the subject of securing initial financing for the start-up venture, it also fully explores how entrepreneurs manage and sustain the business as it grows.