They say that your customers have to see your brand 9 times in order to remember you. So you have to be everywhere so that they can remember your name.
Promotional items are a great way to gain your customer’s attention. Everyone loves to get a free item here and there: a cup, pen, hat or just about anything else you can slap a logo on. I never would have thought about it, but it is smart to strategically choose certain promotional items for certain businesses that might better suit their promotional needs than others. Relevancy of the items to the consumer plays a huge role that many might not otherwise be aware of. Personally, I agree with the card example. An example I can draw from my own life is that we always have a St. Patricks Day parade near my home and businesses will develop products to throw out to those on the parade route that advertise their companies. I have plenty of water bottles or cups with local company logos on them, but I don’t, for example, have any flyers that may have been thrown out to the crowd during any of the parades.
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