Dr. Jeff Cornwall is the inaugural Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tenn. Dr. Cornwall's current research and teaching interests include entrepreneurial finance and entrepreneurial ethics.
“I’ve got a great idea for a business. I know it will work because nobody is doing it! I need to move quickly before someone else does it first.”
As someone who works with entrepreneurs for a living and hears a lot of business ideas, this type of business pitch puts up a big red flag for me.
Just because nobody has started a particular type of business is by no means an indication that the market needs that type of business. Continue reading Just Because Nobody is Doing it is not a Reason to Launch
There is a lot of conversation surrounding what the term entrepreneurship really means. Too often today entrepreneurship has become a word that is used to describe a lack of planning or impulsive decision making by managers, or worse is used as a term to protect one’s own nest (as in, “leave me alone, I’m being entrepreneurial”).
Continue reading The real meaning of entrepreneurship