“I’ve got a great idea for a business. I know it will work because nobody is doing it! I need to move quickly before someone else does it first.”
As someone who works with entrepreneurs for a living and hears a lot of business ideas, this type of business pitch puts up a big red flag for me.
Just because nobody has started a particular type of business is by no means an indication that the market needs that type of business. Continue reading Just Because Nobody is Doing it is not a Reason to Launch
