You need to be a little crazy?”retropreneurs”

Q: Barry, as someone who road the dot.com wave I am surprised that you sing the praises of a very old fashioned, indeed some might even say rather boring type of businessperson, namely the merchant. Why the change of perspective?
A: One of the reasons I wrote the book is that I thought the term entrepreneur became too sexy. I like the definition since the French word does mean “To undertake with Complete responsibility”. That covers it! But I think we need to come up with a new word so we can forget about the 1990’s since they are not coming back. I use the word “retropreneur” since I think we have to go back to the way businesses have always been started. Through hard work, passion and and one customer need at a time!