Dr Jeff Cornwall

Focus.
Many of the entrepreneurs I have helped over the years have heard this word from me time after time. In fact, when you visit my office you see a picture of an island golf green with that single word at the bottom. Be clear about what you are in business for, and stick to it. Scattered strategies rarely work well for start-ups.
StartupJournal.com offers some more insight into the importance of focus in this artcle by Bob Rosner.
“Once each of these companies established a core mission, that mission became the driver of all operations. It was promulgated in corporate communications; it became the basis of employee promotions and evaluations; it guides corporate goals, objectives and strategies. Obviously, these companies haven’t turned their backs on other areas: they all value customers, employees, product quality and innovation. But by making one area their primary focus, they’ve given clear, unifying direction to the organization.”