E-commerce, often seen as the great equalizer for the little guy in retailing, looks to have a strong Christmas season in 2004, according to an article at Red Herring.
“Online spending will surge 23 to 26 percent over last year’s holiday shopping season, consumer research company comScore Networks predicts, as web sites are expected to make more than $15 billion during November and December this year.”
An important trend is growth in non-travel related e-commerce, including niche and specialty gift items that are typically the realm of entrepreneurs selling on the Internet.
“Gift-buyers will spend 43 percent more on…flowers, greetings, and miscellaneous gifts (expected to reach about $1.1 billion). Holiday spending on home and garden will only grow 28 percent over last year, and is predicted to rake in around $1.3 billion.”
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