On-line shopping, which is a marketplace where more and more entrepreneurs are finding their footing these days, had a robust start to the Christmas season over Thanksgiving as reported at Inc.com. Traffic was particularly strong on Thanksgiving Day (cyberspace knows no Holidays….).
“Shopping and classifieds websites claimed 11.39% of all U.S. visits this Thanksgiving, according to online information service Hitwise, breaking the 2003 high of 8.96% also set on Thanksgiving Day. For the first time, Hitwise said, U.S. visits to retail websites exceeded 10% of total Internet traffic, accounting for 11.39, 11.03 and 10.74%, respectively, on Nov. 25, 26 and 27 of this year.”
Then on this past Monday, on-line sales continued to be hotter than ever. Red Herring reported that Internet sales for this day were up 30% from the previous year.
“Dubbed Blue Monday for the color of the hyperlinks that deliver online shoppers to e-tailers, the first Monday after Thanksgiving has emerged as the counterpart to Black Friday – the day following Thanksgiving when retailers bring their books from the red into the black in the first flurry of holiday shopping.
“Experts say the Monday after Thanksgiving is a popular online shopping day because workers trudging back into the office are lured to shop by the prevalence of high-speed Internet access in the workplace. This year’s Blue Monday sales figures beat the expectations of Graham Mudd, senior analyst at comScore, who had expected a surge of 23 to 26 percent growth in year-over-year sales.”
Just as traditional labor statistics do not measure our new economic reality, beware of reports that only look at consumer spending in retail stores, as Internet retail shopping has now become a significant part of the equation and is created new patterns of consumer behavior.
Previous
Next