“Mompreneurs”

When I teach about entrepreneurship, I stress the importance of starting with one’s aspirations and goals. For more and more people, these aspirations go well beyond financial goals they hope to achieve through their new business. Lifestyle and family issues are increasingly being identified as key issues as new entrepreneurs plan their businesses.
For many of the young women I work with, planning for a business that allows them to be active mothers for their children is a fundamental goal for their entrepreneurial careers. An article in today’s Tennessean highlights this trend.
“You can’t swing a diaper bag on a playground without it landing firmly at the foot of a woman running, or thinking about running, her own business – whether that business be knitting blankets to sell at a craft fair, selling cookware at home parties, or nailing down advertisers for a franchise entertainment coupon book that grosses six figures.”
There is a popular website that offers support and ideas for women looking to integrate entrepreneurship and motherhood called MompreneursOnline. (Caution: Some opportunistic person associated with this site made sure that they trademarked “Mompreneur”….).