Strategic partnerships can seem overwhelming to many small businesses. But, Fortune Small Business offers a great example of how even a very small business can partner successfully with a large company.
“When the Discovery Channel’s television show Animal Planet unveiled its line of pet food products at a Chicago trade show in October 2004, the real surprise was that all 35 of the tasty consumables on display were made by tiny Castor & Pollux Pet Works from Portland, Ore.”
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