Jay Conrad Levinson’s Guerrilla Marketing has become the marketing manual for entrepreneurs who want to be effective bootstrappers.
Levinson offers his update for the 21st century at Entrepreneur.com.
“A marketing mind-set isn’t just thinking about your brochures, signs, messages or packaging. It is the way you think about how all these activities and other things work together to achieve your marketing goals. It is about tying all your activity to the mission statement of your company or organization. It is about understanding your target market–who will buy from you, and why? It is the measurement of your plan, and it is about relationships with customers and prospects.”
They also offer a helpful set of links to other articles on bootstrapping your marketing efforts.
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