StartupJournal reports that more entrepreneurs are using blogs to create their own public relations.
“When GreenCine Inc. launched an online journal two years ago, the San Francisco online DVD-rental company hoped that a steady diet of film reviews, festival dispatches and filmmaker interviews would energize its community of cinephiles, turn regulars onto new movies and attract more members.
“It worked. The company’s blog, GreenCine Daily, sparked a 20-fold rise in hits on the GreenCine Web site to about one million a month. Even better, films critiqued by the blog’s two writers are often snapped up by renters. Despite little marketing, membership numbers and revenue have doubled in the past year.”
I made a post a couple of days ago about a couple of new entrepreneurs blogging on their experience.
Time to update my lecture on “Bootstrap Marketing”….
Dr Jeff Cornwall
Co-founder of The Entrepreneurial Mind, serial entrepreneur and professor of entrepreneurship.
Blogging For Attention
Jeff Cornwall notes the rising use of blogs as a PR and marketing tool by small business. In an unrelated comment, I should mention that I am available to help entrepreneurs start and operate successful blogs….