Independent Coffee Shops Best at Thinking like their Customers

Anita at Small Business Trends has a great post on how independent coffee shops are more effective at listening to their customers. This is not only a good practice for coffee shop entrepreneurs like Jason at A Thought Over Coffee, but all small businesses. The ability to think like their customers is a key competitive advantage entrepreneurs have over their large corporate competitors since they are so much closer to their customers day-to-day as they run their businesses.