Small Business Trends has a post on a study that finds that 10% of small businesses plan to use blogs as part of their marketing efforts.
An example of this can be seen with one of my soon to be graduated students who runs the A Thought Over Coffee. Jason is trying to build a buzz the new coffee shop he plans to open in Bozeman, MT.
My one caution is to be aware of noise. As more web sites and blogs pop up it gets harder to get attention and drive folks to your sites. This needs to be an active process. These are not passive media. You need to find ways to get people to these sites and give them reasons to return. Also, it takes time to build interest in a blog. Patience and persistence are key to giving it a chance to work for you business.
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