An Underserved Market: Americans with Disabilities

Disabled Americans have more freedom of movement, more access, and more opportunities than ever before. Fortune Small Business examines this growing market.
“After he had driven four hours to buy a wheel-chair that would allow him to play tennis-and was ignored by the salespeople at the company that made it-John Box was so angry that he decided to do something about it. When Box returned home, he and a brother, both engineers, teamed up to invent their own athletic-oriented chair. Box was soon marketing it at the wheelchair tennis matches in which he competed around the country.”
As we baby-boomers are now old (no longer getting older–just old according to my students), this market may become even larger over the next 20-30 years. Even today this market includes about 50 million Americans.