Even Declining Markets Contain Niches

Having been in the mental health industry for many years (and in business with two trained psychoanalysts), I was intrigued by this example at StartupJournal of a furniture maker finding a niche within the market of traditional psychoanalysis, which has seen significant decline since the advent of managed care. It seems that even though there are not as many analysts as there used to be, they still need couches. Entrepreneurs seem to find opportunity everywhere and anywhere!
As the old joke goes:
When the entrepreneur was a young lad growing up on the family farm, he had asked Santa for a pony one Christmas. After all the presents were opened that Christmas morning–no pony! I little while later his parents spotted him in the back yard digging in a large pile of manure.
His parents shouted, “What are you doing out there??!!”
The future entrepreneur looked up, smiled, and replied, “I just know if I dig deep enough there is a pony in here somewhere!!”