He’s on a Mission

Mission statements can be a real conundrum for most entrepreneurs. They are so excited about what they do and want to capture every little detail when asked, “So, tell me about your business.” So in response, many an entrepreneur will go on, and on, and on…..
The key is to capture your business in a succinct, yet powerful statement that can communicate to the world who you are. Now there is a blog site, Man on a Mission, dedicated to mission statements. It is a great place to explore examples of mission statement and good practices in developing your own.