More on Changes in VC Focus

In addition to the shift to niche markets and start-ups I wrote about yesterday, Entrepreneur.com says that there is a definitive shift away from just high-tech toward more low-tech and even no-tech investments by many VC firms.
“Behind the headlines, many VCs are investing in low-tech (or no-tech) companies that offer prospects of rapid growth, job creation and excellent economic return. In fact, well-managed companies in any industry can score VC dollars if they know where to look.”
They offer profiles of three examples: a supplier of “air-powered guns called “markers” for the sport of paintball”, a sewing company, and a cosmetics company. An interesting read and a good lesson in what investors really want: growth potential and sound leadership.