A For Profit Non-Profit

John Sage, the co-founder of Pura Vida Coffee, spent the day at Belmont University yesterday. John has created a for profit coffee company with a mission that mandates they donate all of their profits back to help the children of the countries that supply their coffee.

Pura Vida is 100% charitably owned. All of our resources go to help at-risk children in coffee-growing countries who suffer from the damaging effects of poverty.

An interesting business model to say the least! They offer any investors only the possibility of a modest financial return (at best) capped at about a T-Bill rate. They believe that the good that they can do through the capitalistic system more than makes up for any shortfall in profit returns to their investors.