There is a new resource for those interested in the brave new world of music entrepreneurship — and it is free. It is an e-book by Andrew Dubber called The 20 Things You Must Know About Music Online.
In the spirit of the new digital age Mr. Dubber, a lecturer at the University of Central England Birmingham, offers his e-book free of charge. All you have to do is provide your name and e-mail. To ease any concerns for digital security he offers the following:
Supplying name and email address to receive the e-book is an experiment in permission marketing, about which there will be a future New Music Strategies post. Personal details will be kept absolutely confidential unless express permission is supplied in writing to the contrary, and readers can expect a personal follow-up message around two weeks after downloading the e-book, in order to solicit feedback about the ideas contained within. This is to help develop the site and enhance the author’s research into Online Music Enterprise at UCE Birmingham.
He also offers the chapters as they were originally posted at his blog site if you prefer to read it that way. Either way, he has great information about the business of music.
Really, this e-book is for any business using a model that builds off of today’s digital world.
Thanks for sharing!
I am entirely excited by the many opportunities created in the music business by the internet but at the same time entirely overwhelmed by the enormity of it. I am going to check it out.
As both a webmaster running business and music sites as well as an online PR specialist working predominantly with musicians and online entrepreneurs, this e-book looks like a promising read and something worth referring to a few clients. Thanks for pointing it out. 🙂