My column this week at the Tennessean looks at the first rule of bootstrapping: Keep your overhead to a minimum!
Recent studies find that the average business start-up has only $6,500 to $10,000 in initial capital. So, how do entrepreneurs get businesses off the ground with such meager means? They succeed by using a variety of tools and techniques that are known collectively as “bootstrapping.”
Entrepreneurs can pull themselves up by their bootstraps by finding creative ways to launch and grow a business within the limited resources available to most new ventures. They find ways to achieve what needs to get accomplished for the business by creatively getting it done for a lower cost.
The first rule of bootstrapping a business is paying attention to overhead.