I wrote a post in 2005 about the boom in the pet industry and the opportunities it was creating for entrepreneurs. It seems that our obsession with our furry companions has not slowed down a bit. Last week’s cover story in Business Week offered this example:
If there’s still any doubt whether the pampering of pets is getting out of hand, the debate should be settled once and for all by Neuticles, a patented testicular implant that sells for up to $919 a pair. The idea, says inventor Gregg A. Miller, is to “let people restore their pets to anatomical preciseness” after neutering, thereby allowing them to retain their natural look and self-esteem. “People thought I was crazy when I started 13 years ago,” says the Oak Grove (Mo.) entrepreneur. But he has since sold more than 240,000 pairs (a few of which went on prairie dogs, water buffalo, and monkeys).
Sorry boys, but not for you….
Keb and Delbert