Bill Hobbs sent along a great story that illustrates one of the most important lessons an aspiring entrepreneur can learn. It is the importance of finding a business that satisfies both the entrepreneur’s needs with a true market need that is backed up by hard data.
From Latina Lista:
Carrie Ferguson Weir spent all of her professional life asking the hard questions. As a daily newspaper journalist, this Cuban-American Latina was accustomed to asking the kinds of questions that force honest responses.
However, it wasn’t until she had her own daughter and found herself wrestling with the age-old “working mother dilemma” of either returning to work after maternity leave or being a stay-at-home mom that Carrie found herself on the receiving end of her own interrogation.
What could she do that would give her the freedom to be a stay-at-home mom and a successful businesswoman?
…”The idea came as a lightening bolt out of nowhere,” Carrie said. “I believe in those messages. The research that followed backed up the hunch.”
What Carrie had noticed was a gap in the baby t-shirt business when it came to exhibiting proud Latino roots.