Michael Lee Stallard has just released a new e-book on the power of emotional ties in business — he calls it the connection culture. Stallard’s e-book is now available for downloading for free at changethis.com. Here is a brief description from the author:
I want to share something with you I’ve learned over the last decade of my life that I believe can be as helpful to you as it has been to me. In a nutshell, one of the most powerful and least understood aspects of business is how an emotional connection between management, employees and customers provides a competitive advantage. Unless the people who are part of a business feel a sense of connection — an emotional bond that promotes trust, cooperation and esprit de corps — they will never reach their potential as individuals, nor will the organization.