Employee Discount Programs for Smaller Employers

Smaller employers seem to struggle with offering comparable benefit packages to those that larger employers can provide to employees.  An employee discount program is one benefit that has grown in popularity in recent years that can be cumbersome for smaller employers to manage.

 

Belmont alumnus Brian Roland and his brother launched a business called Abenity in 2006 that is a turn-key solution to help organizations and businesses, particularly smaller ones, offer corporate discounts to their employees.  

 

“This is a great time for a company like Abenity to advance in the market because with a slow economy, companies of all sizes are looking for cost-effective ways to provide additional compensation and benefits to their employees. Now even small companies can offer a world class employee discount program for their employees. It isn’t just the Fortune 500 companies that have access to this kind of program anymore,” Abenity President and CEO Brian Roland said.  “In addition, many companies are operating with a very lean staff right now.  We manage the entire employee discount program so that corporate staff can focus on day-to-day business challenges.”

 

Abenity‘s national vendor network provides each participating organization and their employees with discounts from over 18,000 hotels, 9,000 florists, 5,500 car dealerships, over 6,000 restaurants, and 90,000 concerts & events in 50 countries. Abenity has partnerships with national retailers including Costco, Target.com, Brinks Home Security, PODS, LifeLock, Kaplan, DishNetwork, TiVO, Overstock.com, Brooks Brothers, Philips Consumer Electronics, and BlockBuster. The Perkline network also includes discounts to over 120 national attractions and theme parks.

 

What is particularly impressive is that the Roland brothers have been able to build this competitive business through bootstrapping.  They provide quality service to over 45,000 members (and counting) with very little overhead, helping to keep this benefit affordable to small employers around the country.