Twittering Your Way to Success

Independent Street offers yet another example of the creative applications people are finding for social media:

400 customers each night. A wait of sometimes two hours.

For a taco?

Yes, this is the frenzy that accompanies Korean taco trucks in the Los Angeles area. And the reason is the way it gets its word out. Starting last November, Kogi Korean BBQ-To-Go, the vendor that sells the $2 taco with spicy pork, chicken or tofu soaked in red chili vinaigrette and doused with kimchi, “capitalizes on emerging technology by sending out Twitter alerts so fans know where to find it at any given time.”

I just love to see creative bootstrap marketing at work!