Social media is a different marketing medium, so it follows that it probably requires a different approach to delivering your message. There is an interesting article written by Gaurav Mishra posted at MyVenturePad about using storytelling as a tool in social media marketing.
Dr Jeff Cornwall
Co-founder of The Entrepreneurial Mind, serial entrepreneur and professor of entrepreneurship.
I think this is a welcome step – fat too often we speak totally in the language of arid academic abstraction: corporate culture is lived in the heat, passion, and, indeed, iciness of emotionally felt relationship. Real communication proceeds by the telling of stories and the receiving of stories in return.