Dr Jeff Cornwall

Barry Moltz has a great article on the mistakes that entrepreneurs can make while trying to sell their products and services:

“In order to find new customers or keep the ones you have, every entrepreneur
needs to be able to sell. The biggest fear is that when someone says no to your
product, you think they are really saying no to you.

“Most of us take it personally. Fortunately, the customer does not care that much
about you! In fact, we actually can’t sell anything to
anyone; we just need to be there when they are ready to buy.

“This is why marketing and sales
are so important to any growing business”

Learning to see has always been an important skill for start-up entrepreneurs, but in today’s tough economy it can be the difference between the life and death of your business.