Dr Jeff Cornwall

Guerrilla marketing for entrepreneurial bootstrappers is nothing new.  Entrepreneurs have been finding creative ways to promote their businesses when they have little or no marketing budgets for generations.

In an article at Business on Main, Jeff Wuorio shows how social media is taking guerrilla marketing to a whole new level.

Wuorio offers strategies on the effective use of social media and discusses how it can be used to scale a business. 

But like any marketing efforts, social media requires deliberate planning and careful monitoring.

“Despite its powerful potential, guerrilla marketing isn’t an
effortless slam dunk. For one thing, strategies like blogs, Twitter and Facebook
mandate creating a schedule and sticking with it,” said Wuorio. “Also, be sure to track the reach of your programs by
monitoring their affects on such indicators as sales or inquiries. If something
seems to be working, keep riding it. On the other hand, if you try something
that just doesn’t seem to be panning out over three to six months, don’t be
afraid to scrap it and try something new.”