From an outside perspective, it does seem plausible that entrepreneurs might sporadically spend money on marketing when business gets slow. I would not have thought that they could actually lose money doing this! It is helpful to keep in the back of one’s mind that the most effective advertising strategy is to keep advertising constantly with a relatively level budget. This can be very useful to entrepreneurs who are unsure of what kind of advertising strategy to use to promote their business!
From an outside perspective, it does seem plausible that entrepreneurs might sporadically spend money on marketing when business gets slow. I would not have thought that they could actually lose money doing this! It is helpful to keep in the back of one’s mind that the most effective advertising strategy is to keep advertising constantly with a relatively level budget. This can be very useful to entrepreneurs who are unsure of what kind of advertising strategy to use to promote their business!