Hashtags are a key driver for effective promotion of a business through social media. Here is a good summary of what to know about using hashtags effectively.
Dr Jeff Cornwall
Co-founder of The Entrepreneurial Mind, serial entrepreneur and professor of entrepreneurship.
I’ve never been one to use hashtags, but when it comes to business, they are an important way to reach your target audience and a good way for your audience to find you. You can start with broad hashtags to reach more people and become more niche to reach a specific group of people.
Hashtags have always been controversial. Back in the day, they were seen as spammy and almost disrespectful to your current following. This article is a good resource for the updated use of hashtags. With tools such as line breaks and hidden comments there are ways to use hashtags without annoying followers. Regardless, hashtags should be used intentionally in order to reap benefits and avoid harm.
This article talks about hashtags and how great they can be and how they change throughout time. There is a section that says which hashtags are good to use and which need to be retired.
Personally, I graduate in two weeks and have been trying to build my fitness page with the use of hashtags. To me, they do along way due to many people who might see it, wouldn’t see my post without them. I believe your business will have more content and other people looking at your products due to the hashtags if you use the right ones based on your product be broad to simple and complex when it comes to them to succeed in this era of influencers.
I have always had trouble figuring out exactly what the purpose of hashtags is, and the best way to utilize them. Reading through this article and thinking about the ways that hashtags can be targeted enough while not being too specific was very helpful, especially as I am considering starting my own business and potentially having to market myself on social media. That is definitely one of my weakest points, and I can see why this article would be so helpful when it comes to that stage. (I bookmarked the page so that maybe I can remember to re-read it when I actually need it!)