Dr. Jeff Cornwall is the inaugural Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tenn. Dr. Cornwall's current research and teaching interests include entrepreneurial finance and entrepreneurial ethics.

Dr. Jeff Cornwall is the inaugural Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tenn. Dr. Cornwall's current research and teaching interests include entrepreneurial finance and entrepreneurial ethics.

New Report on New Business Survival Rates

From the Office of Advocacy of the SBA:
“Released at The Institute for Entrepreneurship, Leadership, and Innovation at the Howard University School of Business, findings of Dynamics of Minority-Owned Employer Establishments, 1997-2001 include:
– During 1997-2001, 27.4 percent of non-minority owned establishments expanded. At the same time, 34 percent of Hispanic-owned establishments expanded, 32.1 percent of Asian and Pacific Islander-owned establishments expanded, 27.8 percent of American Indian and Native Alaskan-owned establishments expanded, and 25.7 percent of Black-owned establishments expanded.
– The four-year survival rate for non-minority owned businesses establishments was 72.6 percent. The survival rates for minority-owned businesses were lower, including Asian and Pacific Islander-owned at 72.1 percent, Hispanic-owned at 68.6 percent, American Indian and Native Alaskan-owned at 67 percent, and Black-owned at 61 percent.”

I have two observations on this study. First, the public policy implications should focus on improving educational programs for these groups. Previous studies clearly show the power of education in improving survival rates in business start-ups. While I’d love to have them all come to Belmont, effective educational programs can be as simple as focused as workshops on planning and starting a business sponsored by local Chambers of Commerce, banks or community groups.
Second, these survival rates are phenomenal! Most studies from years past showed survival rates for new businesses in the 40-50% range. In entrepreneurs who have gotten training we tend to see 80-90% survival rates. This is the first study of the general population that finds survival rates in the general population of 60-70%. While this could be a measurement issue (this sample is drawn from census data), it could also mark a general improvement in survival due to better awareness overall about small business, more widespread access to information on managing new businesses, and/or a healthier economic and social climate for business survival.

Stimulating Growth and Managing it Effectively

I write and speak often about how to manage growth successfully. It comes from my own experience of dealing with run-away growth in our business. But growth requires planning and momentum. Entrepreneur.com has a good overview of traditional means to stimulate growth in a small business.
Here is a summary of their list of strategies:
1. Introduce a New Product
2. Take Your Product to a New Market
3. License Your Product
4. Start a Chain
5. Turn Your Business into a Franchise
6. Join Forces
7. Go Global
Since symmetry is always a good thing, keep in mind my 7 Challenges to Effective Growth to go along with these 7 strategies to create growth.
1. Beware of the Growth Myth. Focus on growing profits, not sales!
2. Vision Drift. Don’t lose your way.
3. Cultural drift. Managing the culture of your business is your job! If you don’t manage it, your culture will take on a life of its own.
4. Resource crises. Securing the fuel to support growth can be a constant strain…cash, staff, space, equipment, etc., etc.
5. Systems crises. The mundane and the complex all need development. From accounts payable to planning, all systems must be put in place are made ready for growth.
6. Muddled structure. Make sure your structure makes sense for your strategy and your culture.
7. Disjointed strategies. Your business and your strategy need to be consistent. All aspects of your business must be consistent and geared toward meeting customer needs and expectations.

Entrepreneurship Across Campus

The Nashville Business Journal wrote an editorial about our efforts here at Belmont to take entrepreneurship education across our campus.
“….Belmont University is eyeing an initiative to infuse entrepreneurial education into all its departments.
“Teaching entrepreneurial strategies to students in a business track is certainly nothing new, at Belmont or other universities. What is a departure is training students in other disciplines how to think like entrepreneurs.
“More students are entering college with the idea of forming their own enterprises. Whether they ever start their own businesses or just work in someone else’s, any training they receive that sharpens their critical thinking skills will only benefit them, their businesses – and all of us.”

It is such a gift to work with students and colleagues across such a wide variety of interests and disciplines. We are grateful that the Coleman Foundation has given us the means to begin this initiative here at Belmont.

More Convergence

Convergence in the technology world seems to be continuing to gain steam, and that means new opportunity for entrepreneurs who can take advantage of the changes that convergence creates.
That latest example is reported today at Red Herring.
“Handset makers at this week’s annual 3GSM mobile industry gathering are emphasizing strategies to turn mobile phones into digital music players, technology one analyst predicts could be an ‘iPod killer.’
“On Monday, Nokia took the industry by surprise when it announced that it had inked a deal to use longtime rival Microsoft’s music formats in its handsets, with the aim of allowing cell phone users to easily transfer music from personal computers equipped with Windows XP software. The Finnish handset giant said it would release a music-centric cell phone using an open mobile music platform from Loudeye, which will let users browse, download, and listen to songs, with charges appearing on their monthly bill. Users would also be able to transfer songs between their cell phones, digital music players, and computers.”

Such times are not for the faint of heart. While opportunities abound, today’s star can become a dog in a few short months.

Guerrilla Marketing Revisted

Jay Conrad Levinson’s Guerrilla Marketing has become the marketing manual for entrepreneurs who want to be effective bootstrappers.
Levinson offers his update for the 21st century at Entrepreneur.com.
“A marketing mind-set isn’t just thinking about your brochures, signs, messages or packaging. It is the way you think about how all these activities and other things work together to achieve your marketing goals. It is about tying all your activity to the mission statement of your company or organization. It is about understanding your target market–who will buy from you, and why? It is the measurement of your plan, and it is about relationships with customers and prospects.”
They also offer a helpful set of links to other articles on bootstrapping your marketing efforts.

Entrepreneurial Showcase: Linden Manor

Linden Manor is a Nashville Bed and Breakfast located in the heart of Nashville, Tennessee. Linden Manor Bed & Breakfast is only blocks from Vanderbilt and Belmont Universities and Music Row. Catherine and Tom Favreau (Tom was class of 2003, Belmont MBA) established their business in a Victorian home that was originally built in 1893. Linden Manor B&B has been completely renovated and offers modern amenities.
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Linden Manor Bed and Breakfast had been a dream of Catherine’s for thirteen years. Catherine was a trailing military wife of Tom, who was in the United State Coast Guard. Upon Catherine and Tom’s first B&B visit, Catherine fell in love with the B&B concept and announced to Tom the next morning that she, one day, would own her own B&B. Catherine and Tom were both business majors in college and often disused owning their own business. Tom and Catherine moved every two years with the Coast Guard and knew it was not feasible to own a B&B until retirement.
During those years, Tom and Catherine studied and researched the B&B industry. They attended conferences and seminars, as well as read B&B business journals and books on the subject. Tom was medically discharged from the Coast Guard earlier then expected and, when deciding what their further would be, there was no question what Catherine wanted to do. She had waited thirteen years for this opportunity and thus Linden Manor Bed and Breakfast was born.
One of the biggest challenges Catherine and Tom have faced with Linden Manor is the City of Nashville’s zoning regulation limiting operations to three guest rooms. Linden Manor has the demand to fill 5 to 7 rooms with an occupancy rate of 70% but because of zoning it is only allowed to operate three rooms, which limits revenues and profitability. It is unheard of in the B&B industry, according to the Professional Association of Innkeepers International (Paii), for a three room B&B to be profitable. Linden Manor is running profitably on three rooms, but it is a constant struggle.
Catherine and Tom could not have anticipated how 9-11 would change the B&B industry, which is now struggling with an insurance crisis. Linden Manor’s insurance rates have risen at a rate of 50% per year since 9-11. There is only one insurance company, known to the B&B community, which insures B&B’s. As a monopoly, this insurance company is able to charge inflated rates. The challenge, perhaps the largest challenge in six years of operation, was to find an alternative insurance source with a more competitive rate in order to control costs and remain profitable.
After months of research and many phone calls, Catherine was able to secure commercial B&B insurance from another company at a much more competitive rate. Catherine believes that this relief in insurance rates may be only short-term, and is very concerned about another increase in premiums next year.
Catherine understands that she must continue to change, proactively, as the industry evolves. Her most important goal is to work with the city to change the B&B overlay that limits operations to three guest rooms and see if they will increase the limit to five rooms. She is in the process of working with her council person on changing the overlay and has the cooperation and support from other B&B’s in the Nashville area.
Linden Manor shows us how small business owners must understand the macro forces that shape their industry, sometimes quite unpredictably and with very little warning. And even a small venture like Linden Manor can try to proactively have an impact on their environment, as seen by Catherine’s efforts to secure more affordable insurance and to change local regulations that have an adverse impact on their business.

Faith and Business

This past week we had the great pleasure to Welcome Fr. Robert Sirico of the Acton Institute to our campus at Belmont University.
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Fr. Sirico spoke about how the entrepreneur, endowed with particular natural talents, is the primary agent of economic progress in the modern world, and that even though a free society is highly dependent upon the entrepreneur for its material existence, the vocation of business is relatively under appreciated within the religious community.
“Instead of praising the entrepreneur as a person of ideas, an economic innovator, or a provider of capital, the average priest or minister thinks of people in business as carrying extra guilt. Why is that?” Rev. Sirico has said. The consequences of a divorce between the world of business and the world of faith is potentially disastrous for both worlds, he says.

Blogging: Where is all of this Going to Take Us Next?

It is getting really competitive and really active in the industry that serves bloggers, and it appears that the blogging phenomenon is seen as having legs. Blogs have moved out from the fringes of news reporting into special interest blogs like this one. And while some aspects of blogging may be seen by some as a fad, corporations are now experimenting with how to use blogging effectively for internal and external communications. Blogging as soft marketing is now well entrenched.
Blogging software was front and center at the DEMO@15 conference. Red Herring, Yahoo Financial News, and the New Mexican all offer good overviews of this conference and the prominence of blogging products at this year’s techie conference.
But as venture capital money and entrepreneurs flow into what was a cottage industry, what will follow?
I tend to agree with David Geller, an Internet company executive, who sees convergence between blogs and web sites in an interview published this morning at seattlepi.com. “Blogging is nothing but really easy-to-use Web publishing.”
Creative minds and lots of money will lead to an explosion of ideas and innovations, and many of them will be looking for ways to bring together web pages, blogs, search engines, e-mail, and who knows what else. We will also see more video and audio being integrated into the mix as the entertainment industry goes kicking and screaming into this brave new world.
For example, imagine the convergence of radio, the Internet and blogging into a new generation of opinion sharing technology that brings talk radio into the new century. Bring this together with the amazing breakthroughs happening in devices that can serve these new markets and who knows what we will happen in the next few years…

Reactionary Media

“Gas Prices Rise in January: Higher gas prices could signal a tough year for small businesses dependent on transportation.”
So reads the headline today at Inc.com. It is sad to see Inc become yet one more reactionary liberal media outlet that provides no context to important stories like this one.
“High gas prices may signal a tough year for businesses dependent on transportation, and businesses dependent on drivers. Small businesses in tourist towns, for example, would suffer when gas prices spike, both because fewer drivers may visit, and because those who do would have less discretionary cash after paying for gas.”
Such hyperbole is a real shame from a source I used to find very informative and helpful for small businesses.
The truth is that gas prices have been cycling up and down over the last 12 months, as seen in this graph from a public site of AAA I found in less than two minutes of searching on the web.
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