Dr. Jeff Cornwall is the inaugural Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tenn. Dr. Cornwall's current research and teaching interests include entrepreneurial finance and entrepreneurial ethics.

Dr. Jeff Cornwall is the inaugural Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tenn. Dr. Cornwall's current research and teaching interests include entrepreneurial finance and entrepreneurial ethics.

Listen Up!

My friend Rhonda Abrams has a message for Washington in her latest column at USA Today:  “Listen up, government: Small business is most trusted group.”

From her column:

“Be proud, small-business owners! You’re now the most trusted group in America. Listen up, federal government! You’re neglecting small business — and most people think so.

“According to the just-released study by the highly respected Pew Research Center, small business is the most trusted institution in America. More than churches. More than colleges. More than technology companies. And certainly more than labor unions or large corporations.”

Strong Showing

DEX team 2010.jpg

Belmont students had a strong showing earlier this week at the Collegiate DECA comptitions, Delta Epsilon Chi.

Out of the 1500 students from 250 universities, our students had 17 national winners out of the 28 students we took to this event:

2nd Place National – Financial Service Management – Justin Wood (Sr, Finance)
2nd Place National – Restaurant Management – Clark Buckner (Fr, Entrepreneurship)
3rd Place National – Entrepreneurship Challenge – Kirstin Long (Sr, Entrep & Mktg) and Sarah Beairsto (Entrep, Soph)
Top 8 National — Entrepreneurship Challenge – Eric Carroll (Sr, Entrep & Mktg), Justin Wood (Senior, Finance), and Corey Griggs (Sr, Entrep)
Top 8 National — Entrepreneurship Challenge – Aubree Phillips (Jr, Entrep), Kallie Robertson-Smith (Sr, Entrep) and Lexi Nash (Sr, Entrep & MBU)
Top 8 National — Entrepreneurship Challenge – Mandy Thompson (Jr, Mktg), Catharine Hooks (Jr., Entrep), Emilie Lico (Fr, Entrep)
Top 10 National – Entrepreneurship Business Plan – Susan Harbison (Sr. Entrep)
Top 10 National – Entrepreneurship Business Plan – Corey Griggs (Sr, Entrep)
Top 10 National – Design Presentation — Kallie Robertson-Smith (Sr, Entrep)
Top 10 National – Sales Management Presentation – Jerrell Harris (Soph, Entrep)

Congratulations!!

Where the Best Ideas Come From

Most entrepreneurial start-up don’t come from some magical “ah ha!” moment of inspiration.  They come from our daily lives.

The best ideas from business come from our work and training, our knowledge and educational background, and from our personal experiences. 

BNET has an inspirational story of an entrepreneurial idea that came from personal experiences.  It is the story of Kirby Best, who happens to be right here in Nashville:

“My wife was diagnosed with breast cancer 10 years ago. She’s fine now, but we had four little boys at the time and her illness was a blow to all of us. The chemotherapy triggered early menopause, and one of the side effects is hot flashes or night sweats. You perspire heavily, and the bedding gets very wet. And once you’re wet, and the flash passes, you get that awful clammy, cold feeling.

“I had experimented with some of the early wicking material, and remembered I had some clothes made of this material from the 1980s. I asked my wife to just try sleeping in this material. I said it would wick away the moisture and keep her dry. All of a sudden she could sleep at night. It transformed our life.”

(Thanks to Bill Hobbs for passing this along).

Entrepreneurial Inspiration

I am here in Louisville with twenty-eight of our Belmont students at the annual International Career Development Conference of the collegiate division of DECA, Delta Epsilon Chi.

Interest in entrepreneurship continues to be strong at this conference.  I was amazed to see the high level of interest this year in the conference-long event called the Entrepreneurship Challenge.

Each year the students participating in this event are given a specific prompt and told to develop a new business that takes advantage of the issue in the prompt.  Here is this year’s challenge:

“The Challenge is simple–create a business concept that capitalizes on the new Louisville Downtown Arena currently being built right next to the Galt House Hotel. NOTE: Your business concept, whether it’s a product or service, may not be “located” inside the arena itself.”

The student teams will be making their initial pitches this afternoon in a speed dating style format developed by my friend George Solomon from George Washington University. 

The top teams from the preliminary rounds will then refine their pitches for the finals tomorrow.

The entrepreneurial energy and the optimism of these students is motivational to all of us involved with the event.

Let me share a little entrepreneurial inspiration with all of you this morning.  Ben Cunningham sent along a video that was posted at Club for Growth that brought a smile to my face this early morning:

Let’s Choose None of the Above

I was sent an e-mail this week that for some reason caught my attention.

It read as follows:

Hello,

I thought you might like to know that America.gov has published a feature on public efforts to promote high-tech entrepreneurship. The feature includes a blog discussion of relevant issues.

Regards,

Andrzej S Zwaniecki
Editor, International Information Programs
U.S. Department of State

How interesting.  The U.S. Department of State has its tentacles in entrepreneurship.

So I went to the link at America.gov.  I must admit, it was my first time at this site. 

The page linked to at America.gov had a quiz.

“Can Your Government Promote Entrepreneurship?” was the headline in bright red at the top of the page. 

Of course, I immediately looked for the “NO” button to click.  After all, if venture capitalists who study high growth ventures for a living have such a lousy record of picking winners — the good ones get about one out of ten right — how in the world can government officials expect to be able know where the market will lead us next?

But there was no button that would let me answer “NO”.  The site just wouldn’t let me answer that first question.  Instead had a second question that I could answer that was part of a quiz:  “You can invest $1 million of public funds to spur high-tech business. What steps will you take? (Click START.)”

So I went ahead and threw caution to the wind and clicked “START”.

Up popped the following:

Imagine you are a provincial government official ready to invest $1 million of public funds to kick-start high-tech business. After considering the following hypothetical scenario, test your decisions.

BACKGROUND:
Your province was strong in traditional manufacturing, but recently lost ground to cheap overseas competition, and your government is promising an economic recovery.

Three local universities are doing fruitful research on clean-energy technologies.

As often happens, you hire a consulting firm. Assume that the firm studies the business climate in your province and reports that the $1 million you have to invest to kick-start entrepreneurship should be split among efforts to encourage three types of ventures: 1) clean-energy technology, 2) biotechnology and 3) high technology.

You must encourage local economic growth. You could place strings on the money, matching it only to loans by local investors supporting companies that hire locally, or you could work with more-experienced firms based overseas that want to operate in your province.

The consulting firm recommends converting a former manufacturing facility into a research park/business incubator. Some of the potential tenants, however, prefer to maintain headquarters in their own garages or basements. They want networking opportunities but can’t afford office space, even if rent is subsidized.

The consultancy would be happy to manage the entire program, as it provides business-development services. But you can also rely on the local research universities and venture capital firms for advice, and they have a strong interest in the success of local businesses.

As you go on to set up an appropriate entrepreneurship program, you need to answer four questions:

1. Do you split the money into three funds?
2. Do you aim at the developing local businesses or global players?
3. Do you establish a physical or virtual research park?
4. Do you hire the consulting firm to manage the program?

(Click on Questions 1, 2, 3 and 4 and on the options to answer them.)

Source: This scenario is based on opinions of experts who have tackled the topic of what government efforts are likely to succeed in spurring high-tech entrepreneurship. They are authors Josh Lerner (Boulevard of Broken Dreams) and Anthony Townsend (Future Knowledge Ecosystems).

“Wait just a minute,” I exclaimed out loud while sitting on my back porch.  “Who the heck are these experts and what do they know about entrepreneurship.” 

It seems that Josh Lerner is a Harvard professor of Investment Banking.  Wait just a minute!  Investment banking?  Aren’t those the guys who helped get us into the current mess with all of their knowledge of managing markets?

Anthony Townsend is Director of Technology Development at the Institute for the Future out in Palo Alto, California.  His blog is full of ideas on how government can reinvent cities, shape markets, and the like.

Hmm… Sure wish the quiz had given me more options, like maybe “None of the Above.”

All of this reminded me of the following quote from Friedrich August von Hayek about the proper role of government in the economy:

“He will therefore have to use what knowledge he can achieve, not to shape the results as the craftsman shapes his handiwork, but rather to cultivate a growth by providing the appropriate environment, in the manner in which the gardener does this for his plants.” 

I have to agree with Hayek on this one.  The last thing we need right now is the State Department, an investment banking professor and a futurist trying to craft our economy.

Let’s cultivate the economic soil and see what the market spouts!

Start-up Visa: Right Agenda, Wrong Policy

We need to rethink immigration policy.  As I have written in the past, we need to find creative new ways to open our doors to immigrant entrepreneurs.

A new bill introduced by Congressman Jared Polis (D-CO), would create a Start-Up Visa for entrepreneurs with financial backing from angel investors.  It is H.R. 4259 – The Employment Benefit Act (you can see a summary of the bill here).

Here is how the bill is described in the press release:

Every day the American economy is losing ground–not to mention high-tech jobs and technologies–to India and China because foreign-born entrepreneurs cannot secure a visa to stay in the U.S. That’s why I’ve introduced H.R. 4259, the Employment Benefit Act, to create AMERICAN jobs by bringing our immigration system into the 21st century and encouraging foreigners with good ideas and much-needed capital to invest in our economy, rather than in our competitors. By streamlining and expanding our nation’s EB-5 visa program, this much-needed change would unleash innovation into our economy, create thousands of quality jobs right here in America, and bring capital to America to grow American businesses.

But, when looking at the details of this bill it becomes clear that this is another example of Washington policy makers thinking they can predict and control the market.

Rather than open the doors and let the market pick winners, the act targets what markets are eligible and constrains its benefits to specific levels of investment.

What about those immigrant entrepreneurs who do not want or need venture capital or angel backing?  Out of luck with this bill.  While venture capital backed deals are important, they create only a small percentage of new jobs in our entrepreneurial economy.

What about entrepreneurs who want to start a business in a particular market where they see an opportunity?  Only if it is in a targeted geographic area.  Entrepreneurship is a powerful economic tool — we need to stop trying to hamper this by making it a social policy tool.

We desperately need immigrant entrepreneurs to join in the rebuilding of our economy.  But we don’t need bureaucrats serving as the bouncer at the door deciding who can come in.   

Upturn is Elusive

A growing number of economists are pulling back from their earlier statements that the economy has bottomed out and is poised to begin its upturn.  It seems that small business owners concur.

The National Federation of Independent Business Index of Small Business Optimism lost 1.2 points in March, falling to 86.8.  The persistence of index readings below 90 is unprecedented in survey history.

“The March reading is very low and headed in the wrong direction,” said Bill Dunkelberg, NFIB chief economist. “Something isn’t sitting well with small business owners. Poor sales and uncertainty continue to overwhelm any other good news about the economy.”

The index has posted 18 consecutive monthly readings below 90.  In March, nine of the 10 Index components fell or were unchanged from February’s not-so-great readings.

Some highlights from the March NFIB survey:

  • While actual job reductions may have halted, plans to create new jobs remain weak.
  • The frequency of reported capital outlays over the past six months fell to near record low levels.  A paltry two percent characterized the current period as a good time to expand
    facilities.
  • Widespread price cutting continued to contribute to reports of lower nominal sales.
  • Small business owners continued to liquidate inventories and weak sales trends gave little reason to order new stock.
  • Earnings trends declined again in March, with 58 percent reporting that profits are falling. 
  • Regular borrowers continued to report difficulties in arranging credit. 

“What small businesses need most are increased sales, giving them a reason to hire and make capital expenditures and borrow to support those activities,” said Dunkelberg in summarizing this month’s survey results.

Economic recovery on Main Street is looking to be a long, long way off.

Business Plan Matters, But Other Steps Come First

When an aspiring business owner decides to move ahead and start a new
venture, conventional wisdom says the first thing he or she needs to do
is write a business plan. But research on how to plan and my own
experience suggests this isn’t usually very effective.

In fact, writing a formal business plan should be the final step in a
three-step business planning process.

Step one is to assess your idea to determine if it is
actually a viable business opportunity. Is there a large enough market?
Can I charge this market enough to make a profit?

Is the concept something I can personally pull off?
Do I have the experience, knowledge and access to the necessary
resources to make this business successful?

This first step should not involve that much detail.
It should be a quick-and-dirty first assessment of the concept.

Step two is to develop
the business model. A business model adds more detail to the evaluation
and begins to make sure all of the moving parts of the business work
together.

What is
the value that is offered to the customer and what is it worth to them?
Who is my target market? What do they expect out of me as a customer?
How do I get information to them and how do they want to get the
product? What are the key activities to make this all come together and
what will they cost? What are the resources I need to make this happen
(money included)?

There
is a great resource available to help would-be owners develop a
business model: www.businessmodelgeneration.com. This Web site
contains a large amount of free information on business modeling and
links to an excellent book to guide you through the process.

Now, it’s time for the plan

Step three is to write an actual formal business plan.
The business plan details the elements of the business model. It helps
organize what can become a complex and overwhelming array of issues.

The business plan puts
everything down on paper to make sure that we have thought of all of
the important “must-dos” that go into a successful startup.

Understand that the business plan is just a map, albeit a map into an
unknown territory. The actual path the business takes will almost always
be different from the original business plan. But the plan can help us
think through the details.

It helps us understand how all of the parts of a business fit
together to make a whole venture. It helps prepare us for our journey
and makes us better prepared to adjust to all of the surprises that we
will face almost every day we’re in business.

However, this final step of writing a formal business
plan is not always necessary. I know many very successful entrepreneurs
who never wrote a formal business plan for their ventures.

But almost all of them
understood the importance of business planning. While they may not have
written a formal business plan, they did take the time to go through the
first two steps of business planning.

While a formal business plan may not always be
necessary, sound business planning will always improve an entrepreneur’s
chances for success.

(This post ran as my column in the Tennessean this morning).

A Moral Analysis of the Economic Crisis

Rev. Robert Sirico will be giving an address on the Belmont University campus this next week.  The title of his lecture is “A Moral Analysis of the Economic Crisis”.  Father Sirico will examine some of the key cultural factors
essential to a robust economy, including rule of law, trust, and a
worldview that encourages rather than undermines these things.

Father Sirico is president of the Acton Institute, whose purpose is “integrating Judeo-Christian truths with free market principles.”

Fr. Sirico lectures at colleges,
universities,
and business organizations throughout the U.S. and abroad. His
writings on religious,
political, economic, and social matters are published in a variety of
journals,
including: the New York Time, the Wall Street Journal, the London
Financial
Times
, the Washington Times, and the National Review. Fr. Sirico is often called upon by members of the
broadcast
media for statements regarding economics, civil rights, and issues of
religious
concern, and has provided commentary for CNN, ABC, BBC, NPR and CBS’ 60 minutes, among others.

This is Fr. Sirico’s second visit to Belmont University. 

Date: Tuesday, April 13, 2010
Time: 5:00 PM – 6:30 PM
Location:  Maddox Grand Atrium, Belmont University, Nashville, TN
Details:  This event is free and open to the public

Vote for Entrepreneurship and Education

Sam’s Club is a regular stop for many small business owners. 

Sam’s Club has launched a new program called Giving Made Simple that should be near and dear to many entrepreneurs.  The program supports education and entrepreneurship, as Sam’s Club believes they are essential to the growth of our economy and communities. 

Giving Made Simple is a online voting campaign that allows Sam’s Club members and associates to determine how Sam’s Club will distribute $4 million in charitable contributions to eight selected nonprofit organizations dedicated to youth education and entrepreneurship.

The organizations that were selected to participate in this program are Kiva, Community Reinvestment Fund, USA (CRF USA), Corporation for Enterprise Development (CFED), Accion USA, Junior Achievement, YMCA, Girls, Inc. and Network for Teaching Entrepreneurship (NFTE).

Sam’s Club members and associates can log onto http://www.samsclub.com/giving, and vote for the non-profit organization they would like to see win the largest donation.