Free markets are neither inherently good, nor are they inherently evil. Entrepreneurial activity is not in and of itself a moral act. The ends that the entrepreneur pursues and how they pursue those ends defines the morality of their entrepreneurial efforts.
There are entrepreneurs who use their gifts and talents to build businesses that provide economic, social, and cultural benefits.
But there are also entrepreneurs who although they may build personal income and wealth, they do so in the pursuit of ends that can actually end up being destructive to society. In our soon to be released book, Mike Naughton and I describe this type of entrepreneur as follows:
But the most enduring counterfeit of prudence are those who confuse being prudent with being cunning. They can be highly efficient, technically competent and have a great sense of timing, but their purpose is only for themselves. To have technical skill without good ends can unleash a powerfully destructive force in society.
Sarah Brown sent along a story from Time that may fall into this category:
…40% to 50% of first marriages still break up. In the spirit of American ingenuity that can find a way to make a buck out of even the worst situations, a cottage industry has sprung up to help people cope with and often celebrate this passage from one part of their lives to the next. “Once divorce gets so common, the human approach is to treat it like another aspect of life,” says sociologist David Popenoe, co-director of the National Marriage Project at Rutgers.
Please know that I do not pretend to know what is in the hearts and minds of the entrepreneurs who have launched businesses in this newly discovered market niche. But, I think that most of us can agree that the break-down of families has been a less than positive force in our society over the past thirty years.
What do these entrepreneurs sell? Here are a few examples from the article in Time:
Business for products aimed at the newly divorced, from greeting cards and postbreakup getaway packages to custom-made cakes and joke gifts like wedding-ring coffins, is booming. New Orleans resident Renee Savant bought a hearse, thinking she would rent it out for over-the-hill-birthday celebrations. But since she began her service last October, the hottest demand has come from clients who want to ride around as they and friends celebrate the death of their marriages. “I would never in a million years have thought the fad would be divorce parties,” says Savant.