“Greatest Time to be an Entrepreneur”

Entrepreneur Ted Leonsis gave a keynote address to Wharton’s Entrepreneurship Conference a couple of weeks ago. Leonsis rose to leadership in AOL after that company bought his business in 1993. An article summarizing his address has been posted at the Wharton site.
He offered his views of the future of the global Internet economy.

…[C]onsumers now see the Internet as a routine and indispensable part of their work and home life, spending 23% of their time hooked up to the web, compared to seven minutes a day when he began with AOL, he said. Latinos and African Americans are the fastest-growing groups online. And the U.S. is only part of the story. He noted that North America now accounts for just 16% of worldwide Internet users, down from 35% in 2000. “China has more Internet connections than the U.S., and most of them are on their phones…. If you’re building products and services just for the U.S. market, you’re giving up 80% of the market,” he told the audience. Even though the global potential for online services is huge, he doesn’t see enough business plans that have “an international vision of globalization.”

He concluded his remarks by saying: “I wish I was 25 again… I think it’s the greatest time to be an entrepreneur.”
Amen!!
(via Robin at the-venture-pad-collective).

New Trends in Small Business Health Insurance

The Wall Street Jounral has an interesting article on new developments in health insurance for small businesses.

Insurers are offering more varied plans that include less-expensive options. Nonprofit groups and legislators have paved the way for small companies to band together in purchasing cooperatives to get lower rates. A handful of states now offer subsidies and credits to small businesses that offer health insurance — and others have begun levying fines on those that don’t.

Another Way to Spice up a Website

The Wall Street Journal has an article that is a nice follow-up to my post from yesterday on improving the effectiveness of websites for small business.
One of the downsides of web sales is that they can take away the personal aspect of a business, which for many entrepreneurs is so important. But, as the web evolves, entrepreneurs are finding creative ways to bring back the intimacy so important for many small businesses. From the Wall Street Journal:

Online video has become a daily fix for millions of people. Now entrepreneurs are starting to cash in on that obsession.
Consider Valentina Trevino. The 29-year-old Chicago artist and filmmaker regularly posts videos on YouTube, showing how she created a painting and what it means to her — and musing quirkily on a host of matters. In one clip, she ruminates about the strange connection between the ballerinas in Edgar Degas’s art and Britney Spears’s custody battles.

Here and here are examples that the author links to in the article.
Using tools like YouTube and blogs to tell your story can help to personally connect with your cyber-based customers. For example, if you sell free trade coffee over the Internet, show videos of the farmers you buy from while you tell of why selling free trade coffee is important to you. If you sell hand-made toys, post a video showing the care that is taken when making your product — maybe even add some narrative from one of your employees on why they love what they do.
Like any web tool, don’t forget the importance of keeping things fresh. Regular updates of such videos will help ensure that people will keep coming back.

Competing with the Big Boys on Cyber Monday

I am not sure I will have many visitors here today. Cyber Monday now rivals Black Friday as being the major shopping day of the year. A poll by Zogby found that about three out of four holiday shoppers will do at least part of their shopping on line. So most people on the web today are looking for bargains and many small business owners are busy filling those orders.
A few years back Cyber Monday was the secret world of small, niche-oriented businesses. Not any more. Now small businesses have to compete against national chains looking to keep their share of the holiday shopping.
For example, Walmart now actively promotes their “cyber week”. From CNN/Money.com:

Walmart.com is giving customers another special Christmas gift as it kicks off Cyber Monday with five days of online specials, only available at Walmart.com…. Starting today and through Friday (Nov. 30), Walmart.com is offering significant savings on the season’s best gifts in Electronics, Toys, Video Games, Home Furnishings and Apparel.
Walmart.com has nearly tripled the number of Cyber Week online specials this year since last year, and is adding new items each day this week. Also, the online retailer is introducing a “daily featured item” each day this week for online purchase on that particular day.

So how can small business owners keep their footing and maintain a share of the Cyber Monday bonanza?
Inc.com offers these suggestions:
– Keep your site up to date. Make sure it looks fresh and has the most current information.
– Keep your audience in mind with your website. This goes back to one of my favorite marketing adages — “Think like your customer!”
– Content actually is more important than style. “Most people will put up with a bad design if the content grabs them.” If you are not a good writer, use someone on your staff to write to copy. You may even to best to hire someone to write your copy for you. Such an investment should pay for itself with increased activity from your site.
– Don’t overdue the animation. It can slow down visits to your site and cause people to move on to another site.
There is still time to get your site right for this year. Don’t be fooled by the moniker “Cyber Monday.” It seems that Cyber Monday is more marketing hype than reality. Although it is a busy day for on-line shopping it seems that the busiest time is yet to come. Last year Cyber Mondy ranked as the 12th most busy shopping day on-line. From SignOnSanDiego.com:

The National Retail Foundation wants you to believe in Cyber Monday, a mythical day when office workers across the land let all calls go straight to voice mail to better focus on shopping online.
The real peak in cyber shopping won’t come until the first two weeks of December, when keyboard shoppers realize that shipping rates are about to go up. Last year, the week of Dec. 3 was the biggest week overall for online shopping, while Dec. 12, a Tuesday, was the biggest single day.

Although many of us had our doubts just a few short years ago, cyber shopping is here to stay and is growing rapidly each year. According to comScore, Inc., on-line shopping doubled from 2003 to 2006, growing from $12.3 billion to $24.6 billion. This year is is expected to grow another $5 billion.

Happy Thanksgiving

Each year I share the original proclamation for our American Thanksgiving holiday. President Washington’s words remind us the importance of giving thanks to God for all his blessings with a humble heart.

“Whereas it is the duty of all nations to acknowledge the providence of Almighty God, to obey His will, to be grateful for His benefits, and humbly to implore His protection and favor; and Whereas both Houses of Congress have, by their joint committee, requested me to recommend to the people of the United States a day of public thanksgiving and prayer, to be observed by acknowledging with grateful hearts the many and signal favors of Almighty God, especially by affording them an opportunity peaceably to establish a form of government for their safety and happiness:
“Now, therefore, I do recommend and assign Thursday, the 26th day of November next, to be devoted by the people of these States to the service of that great and glorious Being who is the beneficent author of all the good that was, that is, or that will be; that we may then all unite in rendering unto Him our sincere and humble thanks for His kind care and protection of the people of this country previous to their becoming a nation; for the signal and manifold mercies and the favorable interpositions of His providence in the course and conclusion of the late war; for the great degree of tranquility, union, and plenty which we have since enjoyed; for the peaceable and rational manner in which we have been enable to establish constitutions of government for our safety and happiness, and particularly the national one now lately instituted for the civil and religious liberty with which we are blessed, and the means we have of acquiring and diffusing useful knowledge; and, in general, for all the great and various favors which He has been pleased to confer upon us.
“And also that we may then unite in most humbly offering our prayers and supplications to the great Lord and Ruler of Nations and beseech Him to pardon our national and other transgressions; to enable us all, whether in public or private stations, to perform our several and relative duties properly and punctually; to render our National Government a blessing to all the people by constantly being a Government of wise, just, and constitutional laws, discreetly and faithfully executed and obeyed; to protect and guide all sovereigns and nations (especially such as have shown kindness to us), and to bless them with good governments, peace, and concord; to promote the knowledge and practice of true religion and virtue, and the increase of science among them and us; and, generally to grant unto all mankind such a degree of temporal prosperity as He alone knows to be best.
“Given under my hand, at the city of New York, the 3rd day of October, A.D. 1789.”
George Washington

Angel Groups See Strong Returns

the Kauffman Foundation has released a study indicating that angel investment groups are now seeing returns on their investments that rival VC firms.

Angel investors participating in organized angel groups are seeing average returns — 27 percent — that rival those of in the VC industry. The “Returns of Angel Investors in Groups” study, released by the Kauffman Foundation and the Angel Capital Education Fund, shows that within 3.5 years from investment to exit, this group generated 2.6 times their invested capital. Seven percent even generated returns 10 times their initial investment. However, the risk inherent in angel investing also was illuminated — just over half of the cases resulted in a negative return with some or all investment capital lost.

Building (and Keeping) a Team During Growth

The Wall Street Journal sent along three articles (all in their free space for bloggers to use) that speak to team building in a growing company. For many high growth businesses it all comes down to creating the right culture and building critical systems.
The first article offers some useful ideas on how small businesses can help retain key employees by having a little fun.

Team-building exercises are used as way to get employees to stick around. Often, though, they consist of co-workers grudgingly playing group games. But the efforts may be a more natural fit at small companies than at larger ones, where they may feel forced.

The article offers three simple examples of fun stuff that entrepreneurs use to help in team building — a treasure hunt, a derby-car race (think pine wood derby on steroids), and a after work parties.
There a lots of ways to let loose, have fun, and build camaraderie. Bowling outings, golf tournaments, softball teams, setting up a basketball hoop in the parking lot, talent contests, are just a few of the other activities that I have seem small business owners use effectively.
The second story also looks at the power of culture in entrepreneurial firms. It is about a small business owner who has be able to create remarkable employee retention in an industry notorious for high turnover.

Almost all of the telemarketing-services firm’s 350 full-time employees earn an hourly wage. And the work, the president and chief executive admits, is often “repetitive and monotonous.” Even so, turnover at the Atlanta-area company was 27% last year and is consistently under 30%, compared with an average of 43%….Mr. Wilson, 47, credits an emphasis on training, as well as efforts to foster a caring environment — a sharp contrast to other call centers where employees are often treated as commodities, he says.

Building a good company culture is a powerful tool to retain employees. In spite of what we may think, it is not all about the money for employees. They also want a good place to work.
The final story looks at a high growth company where turnover was part of a system upgrade that many emerging companies need to address at some point along the way.
As recently as three years ago, 60% of the employees at technology company Protus IP Solutions Inc. quit annually.

Perhaps worse, Chief Executive Officer Joseph Nour wasn’t sure why. Though employees usually completed exit interviews, notes from those conversations often were shoved into a drawer….
Step one in stemming the problem, says Mr. Nour, was hiring Janice Vanderburg as director of human resources from a bigger, more-established employer. Ms. Vanderburg says she walked into a company lacking in structure and processes. One example: Some employees were eligible for profit-sharing incentive pay and didn’t know it. No one had explained it to them.

As a business grows, culture needs to be consciously managed, and critical systems need to be intentionally built. These are two of the reasons that seemingly successful growing companies fail.

American Youth Still Show Entrepreneurial Aspirations

From the National Dialogue on Entrepreneurship:

Coupled with the announcement of Global Entrepreneurship Week/USA, the Kauffman Foundation released the findings from a survey that shows America’s young people want to be their own boss. The Foundation commissioned Harris Interactive to conduct an online survey of 2,438 youth ages 8 to 21 about entrepreneurship. It shows that four in 10 young people would like to start their own business in the future, while another 37 percent believe starting their own business is a possibility. Those who want to have their own business say their top reasons are to use their skills and abilities (92 percent), build something for their future (89 percent), be their own boss (87 percent), see their ideas realized (81 percent) and earn lots of money (85 percent). In the United States, 63 percent of respondents in the Harris survey already believe that, if they work hard, they can be entrepreneurs.

Advisory Boards Provide Important Perspectives

My column in this week’s Tennessean examines the importance of advisory boards.

There was a time when outside members serving on the board of directors of small businesses was fairly common. The entrepreneur would invite people such as his banker, consultants, their attorney, their CPA, and other business owners from the community to serve on the board.
But with the advent of the limited-liability corporation and its more flexible structure, and with the general increase in litigation involving members of corporate boards, adding outside members on boards of directors has become less common.
However, outside advisers can bring important benefits to a small, growing company.