Dr Jeff Cornwall

My reflections on a lifetime of trying to find balance can be found in my recent article at Forbes.

Building a customer-focused culture requires intentional actions by entrepreneurs. See my reflection on how we are working toward such a culture in Entrepreneurial Mind, LLC in a recent article in Forbes.

What happens when a key assumption about your market proves not to be true? It turns out that it can be a blessing in disguise.  Read about what it happening now that we have discovered that although Millennials are “entrepreneurial”, they are not becoming entrepreneurs in my article at Forbes.

Startups can face the difficult choice of either engaging with a full-service marketing firm or going it on their own. We have chosen the bootstrapping path for now. Although it is a longer and slower road to growth, it seems to be working for us so far.

Read about it here at my latest column for Forbes.

Facebook can be a great tool for marketing a small business. However, it takes a carefully crafted and well executed plan to be effective. I share our efforts to expand our marketing reach through Facebook with the help of Kane Harrison and the team at Talkapolis in this article at Forbes.

The is little doubt about it — building subscription revenues takes time. Here are five keys we have learned about building our subscription revenue base.