Entrepreneurial Spirit

You’ve got to check out this link to Bill Hobbs web site!! And just remember this old story about the young entrepreneur when you read it…..
“Everyone knew I was going to be an entrepreneur from the time I was a little boy,” said the successful businessman while being interviewed by a newspaper reporter.
“How did they know?”, asked the reporter.
“Well, one year back on the farm where I grew up, all I wanted for Christmas was a pony. When I didn’t find one under the tree I disappeared into the back yard. When the family found me, I was digging in a big pile of manure. When they asked what I was doing I replied, ‘I just know there is a pony in this pile of manure if I dig deep enough!'”

What’s in a name?

Wharton’s on-line newsletter has an article on the generations old practice of entreprneurs naming their businesses after themselves. Companies from Ford to Dell have followed this custom. But, when the founder of one these businesses has significant ethical or legal issues arise, this can create a public relations disaster, such as that now facing Martha Stewart’s namesake business. This article examines the marketing a p.r. advantages and disadvantages of naming a business after its founder.