Important Questions

The Toronto Star (thanks to my graduate assistant Joe Ormont for finding things like this one!) has an interesting article about signs of trouble that small businesses should be watching out for:

Financial: Are you struggling to make payments like rent? Is it hard to buy inventory? Are you taking on more debt than you’re comfortable with just to keep the business going? Is your banker worried when he reviews your statements?

Customers: Is there a decrease in repeat business? Is there an increase in customer complaints? Are their lawsuits from customers?

Employees: Is employee morale diminishing? Are key employees leaving? Are departments fighting with each other?

However, I don’t really agree with the author’s comments that follow these quick and dirty diagnostics — might be time to shut down the business.  I would suggest that these are opportunities to right the ship.  But, I guess that is the difference in outlook between an entrepreneur who is a blogger and a journalist…. 

Tipping Point

An interesting observation from bootstrapper.com:

Now, most entrepreneurs usually start with a single idea and can think of nothing but that during their first company. However, somewhere along the lines, after about 2 years of running a company, just about every entrepreneur I know starts coming up with dozens of ideas for new companies. It is like there is some hidden tipping point where every hard driven entrepreneur becomes an idea junkie.

We need idea junkies more than ever right now!  Even in the toughest economic times there are real opportunities in the market. 

Stick to Your Values, Your Mission, Your Niche

I am in Portland, Oregon at the University of Portland giving talks with my co-author Mike Naughton on our new book, Bringing Your Business to Life.

We are here as part of the Bauccio Lecture in Entrepreneurship series.  The donors behind this series are Fedele and Linda Bauccio.  Fedele Bauccio is the founder of Bon Appétit Management Company, which is an onsite restaurant company that provides café and catering services to corporations, colleges and universities, and specialty venues. They have over 400 locations in 28 states.

At dinner last night Mr. Bauccio talked about the key to his company’s success.  He competes with some of the industry giants by a simple, but powerful recipe.  He stressed that he has grown by finding customers in his niche who share his values and believe in his mission: “Bon Appétit Management Company… food services for a sustainable future.”

.From their website:

Breaking bread together helps to create a sense of community and comfort. We recognize the important role we fill and take great care to honor our position on a corporate or school campus.

Entrepreneurs can get tempted to take on business for the sake of getting more business.  But Mr. Bauccio warns that this does not help the business build its brand.  Your brand is much more than simple name recognition.  A good brand encompasses your values, your mission and your reputation.  It clearly communicates who you are and what your niche is.

Word of mouth never just happens.  By staking a strong claim on your piece of the market you can develop relationships with customers who understand what you stand for, and who are eager to tell others.

More Thoughts on Weathering these Difficult Times

Chad Moutray, who authored the study I linked to the other day on the challenges and opportunities that lie ahead for entrepreneurs, has some good tips for small businesses on weathering these current difficult economic times over at his blog.  They come from over 1,000 responses to a question he posted at Linked In.

Here are the top 10 recommendations:

    1. Cut operating expenses and discretionary spending
    2. Tightly and diligently manage cash flow
    3. Improve liquidity, tighten working capital
    4. Streamline inefficient processes with technology
    5. Keep your number one focus on existing customers
    6. Increase marketing and advertising efforts
    7. Go after markets that are less affected by the downturn
    8. Diversify and expand product and service offerings
    9. Retain your best staff and recruit top talents
    10. Be transparent with employees and keep them motivated

Commentary on “Joe the Plumber”

Carl Schramm of the Kauffman Foundation has a great commentary on the importance of “Joe the Plumber“:

What appeals to me most about Joe Wurzelbacher of Ohio — better known today as “Joe the plumber” — is his dream. He speaks for men and women we all know, who want to own their own business, who want to make a job, not take a job.

Joe wants to join the nearly 600,000 other Americans who launch their own companies each year. The proposed solutions to our current economic crisis (and it seems there’s a new one almost every day) inevitably tilt toward the government as the answer.

Yet, today, more than ever, government is not the answer, and a recent telephone survey of 816 registered voters, sponsored by the Kauffman Foundation, shows that a majority of Americans agree.

In that survey, 60 percent said they had the most faith and confidence in the American people and the small business owner to guide the U.S. economy.

(Thanks to Andy Tabar for passing this along)..

A Slow Motion Version of the Post 9-11 Economy

I am beginning to believe that the shock of the bank failures will play out a lot like post 9-11, but in slow motion.

Instead of a sudden event that brought us all to an immediate standstill, the current situation played out over several days and even weeks.

The outcome was the same:  economic paralysis.  After 9-11 everything came to a standstill.  Everyone wanted to wait and see what would happen next before they re-engaged in normal economic activity. 

We have the same outcome today, but it happened more slowly.  Wave after wave of bad news from Wall Street and panic laden communications from Washington eventually put us into that same paralysis, that same “wait and see what is next” mentality.

Seth Godin commented about this tendency of human nature recently in his blog post “Do You Have 16 Boxes?”:

When something is going wrong, when the economy is out of sync, we panic….We talk ourselves into hysteria about how, “none of our customers have any money,” or, “in this bleak economy, we’ll never make a sale.” Instead of using the relative downtime to build…we just sit in the corner, keening, worrying….

I heard a consistent mantra out there from entrepreneurs I talked with over the past few weeks — “We just want to wait and see what is going to happen.” 

We are beginning to understand that although we have a mess; it is a mess we can all make it through.  As a result, economic activity is beginning to perk up a bit. 

Soon we will see both confidence and economic activity heat up.  We will have a slowdown for quite a while, but we should see improvement over the next few quarters.

Fortunately, panic is giving way to strategizing.  Hopelessness is giving way to planning.  Paralysis is giving way to prudent decision making. 

Changing the World

Blogger/entrepreneur David Weisburd offers this view of what success means in his entrepreneurial journey:

So why do it all? Why not do something more “productive” like writing and psychology, two of my favorite hobbies?

The answer is simple, nowhere in the world can you influence as many people as you can through entrepreneurship. It is the ultimate leverage of societal influence and change. Be it entrepreneurship in business, nonprofit, politics, etc.

You can create new products/services, give employment to hundreds or thousands, and have a place where people can come to develop their skills and grow as individuals.

Credit Report from Main Street

The NFIB has released a survey that examines the state of credit for small business.

The following is a summary of their findings:

Loan Demand is Down

Since the third quarter of 2007, the economy has slowed.  This has produced a decline in borrowing activity by small firms (lower credit demand) and smaller loan pipelines at the nation’s banks.  This is confirmed by substantial declines in the percent of firms planning and making investments in inventory stocks and capital improvements and new equipment.  Arguably, some of this decline may be due to owners “thinking they might not get credit”, but for necessary expenditures, owners likely try to get needed financing.    

Even with no change in lending standards, C&I lending falls, although it has nothing to do with a “credit crunch”.   As measured by the regular borrowing activity of NFIB’s 350,000 member firms, credit demand is down from its expansion peak reached early in 2006.  Then, 40% borrowed on a regular basis, compared to 32% in September.  This is not a credit-crunch (a supply side response), but rather a weakening of credit demand due to the weakness in the economy.

Credit Market Experiences

 

Obtaining needed financing was harder in July, August and September 2008 than it was in 2007, as fewer owners reported that all of their credit needs were met (more were turned down or got less credit than they wanted).   Recent figures are equivalent to readings at the start of the 1990s expansion or during the 2001 “recession” (wasn’t much of one), but the unusual nature of the expansion from 1995 to the peak in 2000 makes interpretation more difficult as capital spending hit a wall on 12/31/99 (Y2K was done) and the dot.com bubble burst suddenly and dramatically.  Statistically, this series shows nothing worse than what was experienced in 2001, not a “credit crunch”.

 

When credit costs and availability become a problem, small business owners signal the stress.  But there clearly has been no sign of a “credit crunch” since its existence was declared by the Fed and financial commentators.  In September, only 3% (3% in the first two weeks, 4% in the last two weeks) said credit was their top business problem, unchanged for 20 years, including the past 12 months.  Small business owner response indicates like a normal business cycle contraction, with credit harder to get for some and with lower credit demand for others.  But no spike in credit problems for small business owners appears as Wall Street apparently experienced.

The Bottom Line

In most “Main Street” markets, it’s pretty much business as usual, even with the shock of losing Fannie Preferred stock at many smaller lending institutions. 

 

Overall, there is less “savings” to lend out.  Sovereign wealth funds have returned some of that savings pool by buying into troubled banks, but there is less for the Wall Street banks to lend to each other and likely a little less for community banks to lend out as large banks poach deposits from local institutions.  But loan demand is down as well and this should not be attributed to a “credit crunch”. 

 

For every loser in the market, there is a winner who sold the “asset” at a high price and got the money.  Sound lending practices at banks lending to real customers involve leverage of 10 to 1, not the 30 to 1 we saw on Wall Street. 

 

Hopefully we can rein in these excesses before we lose the baby and the bathwater.  In the meantime, we still have too many houses (rental units, condos, single family) and small business sales are weak, and that’s the basic problem.

“Click Homeless” Effort Looks for Support

Belmont University alumnus Nathan Baker wants to help tackle the issues of homelessness in Nashville, but he isn’t having a canned food drive. He is having a viral marketing campaign for clicks.

“Too often we click Perez Hilton or Facebook. I want to work with like-minded individuals that want to click homeless,” Baker said.

Baker said he is developing a network of homeless and non-homeless that supports the blogging efforts of the homeless and chronically homeless, starting in Nashville.

The network would help design and maintain blogs for homeless writers, try to get laptops in the hands of the homeless, pursue sponsorships with food spots with free Internet access, and advocate that people “click homeless.”

Baker’s goal is to raise $10,000 from Ideablob.com by the end of the month. You can offer feedback and vote for his idea at ideablob.com.


Another Perspective

Bruce Schierstedt sent along a link to a poll that was conducted at a website that attracts a more techie kind of entrepreneur crowd called Webware

In and quick and admittedly unscientific poll on Webware, I asked entrepreneurs to answer two questions. The practical question: “How long will your cash last?” The state of mind question: “How freaked out are you?”

The results were kind of interesting.  The author, Rafe Needleman, sounded concerned that only half of the respondents to his web poll had enough cash to last at least a year.  He clearly must hang out with a different crowd of entrepreneurs than I tend to!

About two-thirds are feeling pretty good about their future and are not “freaking out.” 

Although not a valid survey (no web poll ever is), it is interesting to hear what this group of entrepreneurs is thinking right now.

My own read from entrepreneurs I talk to is that they are still optimistic when they look at things over the long-run.  But, they are concerned about the next year or so.  In short, if they can hang in there for the next several months they believe that good times will return.