Treat the cause, not the symptom

An old adage in business is to make sure that you are dealing with the cause of the problem and not just its symptom. This article at INC.com applies this wisdom to entrepreneurial ventures. The author offers some great examples that should help any entrepreneur think hard about how she deals with problem solving in her business. Management by treating symptoms can become disastrous during periods of rapid growth. For example, cash shortages are a constant struggle for many growing companies, but many entrepreneurs simply try to find short term ways to raise more money, speed up receivables, or slow down payables. The root cause may be much deeper. It could be a pricing problem, inventory control problem, staffing problem at the root cause. Don?t just treat the symptom. Dig deep to find the root cause. Are you simply putting out fires?