A question I often ask entrepreneurs about ideas they present to me is, “But, does it have legs?” It is too much risk and pain to start up a business that will only last a short period of time. I also believe that there are some serious ethical issues with get rich quick business ideas. Many of those who help you get rich don’t get much benefit out of the deal, such as employees, the local community, and sometimes even investors. This article from Entrepreneur.com examines what makes something a trend versus simply a fad. If you are going to go through all the trouble of starting a business, pick something that can be around for a while making you and those who support your efforts some decent returns.
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