Write Your Own Plan

One consulting job I will never take, no matter what the fee, is writing a business plan for someone else. John at new dog old trick offers his take on outsourcing business plan writing.
“Even more importantly, the entrepreneur must own the process of planning. The plan document is an artifact – an output of the planning process. Nobody can own the content, the substance behind the planning process, except the entrepreneur. That’s where all the time and energy need to be focused. On the process of planning, not on the document itself. Yes, the document is important, but confusing the plan with the planning process is a triumph of form over substance that too many entrepreneurs fall victim to.”
Well said!