Dr Jeff Cornwall

Very few entrepreneurs start their business out of true innovation and even fewer out of true invention. Most of us apply simple solutions to simple markets needs.
Randall Rothenberg, director of intellectual capital at Booz Allen Hamilton, offers his insights to this premise from a marketing perspective in an excerpt from a new book to be released soon The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (edited by Seth Godin).
– Imitation Across Industries Is More Efficient and Effective Than Blue-Sky Creativity and Innovation.
Take what has worked in a different market or for different customers and apply in a new place. Ride the wave of change that is already at work rather than trying to create a new wave.
– The Energy Isn’t in the Idea; it’s in the Execution.
Vince Lombardi would tell us that plays do not happen on the chalk board. It takes blocking and tackling to move the ball down the field. (Sorry, but after our first win — finally — I had to work the Packers in some how).
– You Must Create True Believers Before You Can Win New Converts.
Your best sales people are your own customers. Word of mouth is something that entrepreneurs want, but it takes “true believers” to make it happen. You have to create the “true believers” in how you execute your new business.
I got the link to this article from National Dialogue on Entrepreneurship. They seem to be disheartened by these arguments. They want to keep the focus on the high growth, high potential ventures that so enthrall most academics I know. Hey guys, get with the entrepreneurial economy, which is mostly made up of simple, yet powerful market solutions.