Podcasting, the audio version of blogging, may offer some opportunity for profits according to an interview with podcaster Chris Pirillo post at Red Herring.
Mr. Pirillo told beginning podcasters to pay the extra money for audio quality, focus on building a brand, and provide enough text to attract good search results but not be a substitute for actually listening to the audio.
“We’ve gotten to the point that everybody and their grandmother can produce a podcast and everybody and their grandmother is producing a podcast,” he said. “Now it’s about separating the wheat from the chaff.”
As for a business model, Mr. Pirillo–who said he makes a fifth of his income from podcasting– recommended sponsorships. He suggested there are legions of companies who will pay for relevant discussion of their products to an engaged audience, mentioning his own lucrative deals with Citrix, Nikon, and Microsoft.
And as for my podcasting career? I’ve been told that I have a face for radio and a voice for newspaper, so I guess I’ll just stick with blogging for now.