StartupJournal has put together a get collection of material for any of you interested in franchising.
They start with basic research tips:
– Look into franchisee litigation (almost inevitable these days, so look for troubling patterns)
– Know what you are getting into when buying a franchise. The SBA has a good overview in their consumer’s guide.
– Talk to existing franchisees, including as many as you can who own the franchises you are considering.
– Pay attention to the legal details, as these are the rules that will govern any and all disputes once you sign on the dotted line. The UFOC (required by law) is the key document, so read it and make sure you understand what it says.
– Some franchises may be eligible for financing through the SBA.
StartupJournal has some other helpful articles that cover the benefits of buying a franchise versus going it alone, the general pros and cons of franchising, evaluating your personality fit for franchising, and what it takes to succeed as a franchisee.
Beyond the contractual issues that arise in franchising, there are some fundamental business and personal concerns that many franchisees experience after it is too late.
One of the biggest sources of frustration among franchisees is that they perceive that the value added they get from association with their franchisor diminishes over time. A franchise will charge a significant monthly percentage fee (this can average about 7% of sales) associated with all that they offer in terms of systems, marketing, purchasing power, and so forth. Over time, many franchisors realize that they can be just if not more effective on their own without paying the monthly percentage of sales to the franchisor. This on-going monthly fee is often glossed over by franchisees during start-up planning, as they tend to think only about the initial fees and capital expenditures in their planning.
Another concern expressed by franchisees is that with all of the rules and standardized procedures, they tend to feel more like an employee than a business owner. Those who try to break away from the predetermined model and processes can face the wrath of the franchisor. Larger franchisors have entire staff dedicated to franchisee compliance.
A financial risk to consider is that many first time entrepreneurs can only afford newer franchised concepts, since well established franchises can cost hundreds of thousands of dollars to buy in. These start-up franchisors can begin to experience their own growing pains. Some don’t survive. In some cases they may take the franchisees down with them.
It is critical to understand all of the ins and outs of franchising as a general business strategy first. Then if the idea of a buying a franchise still makes sense, do your homework on the company and its concept. All franchise opportunities are not created equal.
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