Public Relations Resources

One of the best ways to bootstrap your marketing efforts is to utilize public relations (PR) for your business. In effect, PR gets the media to tell the world about your business.
There are a couple of myths about PR. First, although it is often called “free advertising,” it is not exactly free. It takes time and often a little bit of money to make PR efforts effective. Although you do not always have to hire a PR firm, it can be money well spent due to their experience and media contacts. So although not free, it is still a very cost effective way to get the word out about a business.
The second myth is that PR “just happens.” If you do great things the media will find you. Although that does happen on occasion, most often PR works best when it is an intentional tactic as part of your bootstrap marketing plan. PR works best when you are proactive with any media contacts.
Kauffman’s eVenturing has just published a new collection on PR that offers a great array of articles, stories and how-to’s.