Getting mentioned in the Wall Street Journal is generally considered a good thing for a business. However, if you are not prepared for the surge in demand that such publicity can bring it can also spell disaster. (I had cautioned about this in my previous post below on the small putter manufacturer whose putter was used by Masters winner Zack Johnson).
The Tennessean offers the cautionary tale about Cyndi Collett and husband Chris Tait’s new product — a brand of environmentally friendly towels and blankets called Bamboo Comfort. A mention in the Wall Street Journal did not work out the way that they had at first hoped it would.
But sweet success has its dark side, as the couple quickly learned.
After The Journal article came out more than a year ago, orders flooded the Web site of their store, Mad Mod. Shortly thereafter, they had no Bamboo Comfortto sell, and it stayed that way for four months.