Bootstrapping the Guy Kawasaki Way

I wrote a post last month about how Web 2.0 is a new ballgame that allows for low cost, high potential start-ups. Guy Kawasaki has a great post at his blog on how he started his new Web 2.0 business Truemors for a total investment of $12,107.09.
And here are the four lessons he learned from this start-up:

1. There’s really no such thing as bad PR.
2. $12,000 goes a very long way these days.
3. You can work with a team that is thousands of miles away.
4. Life is good for entrepreneurs these days.

Indeed. And it is good to be an entrepreneurship professor these days, as well.
(Thanks to Bruce Schierstedt for passing this along).