Finding the Right Business

In this week’s column at the Tennessean, I write about finding the right business to start.

The best business opportunities come from things people already know something about. They come from work experiences, hobbies and everyday lives. Find something from your experiences that is also a need for others. If you are lucky, it may be a niche that nobody has discovered. Or there may be competition, but existing businesses are not meeting the need of customers in that how to order topamax online market. Either way, solving problems that you understand is the best path for a first business venture.
Don’t overthink ideas. Just like Dorothy in The Wizard of Oz discovering how to get back to Kansas; the answer was right in front of her all along. And so are the best business ideas.

I also highlight the importance of passion, income and lifestyle in choosing the right business to start.