Holiday Reading Ideas

If you ever want to get a lot of free books, start writing a blog. I have gotten a mountain of books to review on my desk this fall. Here are a few that might be worth a read over the Holidays:
How to Talk to Customers, by Berenbuam and Larkin.
Learning how to think like and talk to your customers is probably the essential skill for most start-ups. A good book to help with those selling skills.
First, Best, or Different by John Bradley Jackson.
I nice set of short lessons on effective niche marketing.
My Start-up Life, by Ben Casnocha.
See the start-up process from the eyes of a “very” young entrepreneur. A good read for entrepreneurs — young and old.
Fired Up or Burned Out, by Michael Lee Stallard and Fire Them Up! by Carmine Gallo.
Need to give your team a shot in the arm? Both of these books offer some good advice on what works to communicate vision and passion in business.
For the social entrepreneurs out there I suggest New Day Revolution by Sam Davidson and Stephen Moseley.
I have had the pleasure to get to know Sam. These guys are among the new pioneers of for-profit social enterprises. A great read!
Product Idea to Product Success by Matthew Yubas.
The author outlines the process of going from an idea to a marketed product.
Simple Solutions by Tom Schmitt and Arnold Perl.
A fresh approach to leadership is the focus of this book.
PEAK, by Chip Conley.
Conley takes us back to Psychology 101 to show the lessons we can learn from Maslow on how to lead a great company.
Clear and to the Point, by Stephen Kosslyn.
Keeping with that same theme, Kosslyn uses psychological principles to help us finally get PowerPoint presentations right.
When You Mean Business, by Ray Capp.
Capp offers some simple, but powerful lessons we can learn from successful businesses.
And finally a recommendation from my father. Richistan, by Robert Frank.
Join Wall Street Journal columnist Robert Frank in his journey through the world of America’s new rich. Some fascinating stories!
There. I am caught up on my reading and have cleaned off at least one stack from my desk…. Happy reading!!